Monday, June 23, 2025 / by Mark Good
As we reach the midpoint of 2025, the U.S. housing market stands at a critical juncture. The frenzy of the pandemic-era real estate boom has long since cooled, but in its place we’re seeing a market searching for balance. Higher mortgage rates, cautious buyers, and rising home inventory are combining to reshape what it means to buy or sell a home in today’s climate.
“The housing market is at a turning point,” says Nadia Evangelou, senior economist and director of real estate research at the National Association of Realtors.1 This turning point brings both challenges and opportunities. Whether you’re buying, selling, or just keeping a close eye on the market, understanding these evolving trends is essential.
In this comprehensive market update, we examine four key factors influencing today's housing market and provide actionable strategies for navigating these evolving conditions.
FEWER HOME SALES, BUT MOMENTUM IS GROWING
While existing home sal ...
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real estate
Sunday, June 1, 2025 / by Mark Good
Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.
According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone.1
But home sellers aren’t the only ones who can benefit. A study by the Consumer Federation of America found that homebuyers can save significantly by working with an agent dedicated to their interests.2
While it’s easy to see the advantages of working with a real estate professional, it can be challenging to find the right representative whose expertise, service, and terms align with your specific needs. This comprehensive guide presents five factors to consider when choosing a real estate agent who can deliver results ...
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Thursday, May 1, 2025 / by Mark Good
Thinking about listing your home in 2025? If so, you're smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out.1
The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers are really looking for.
We’ve outlined six of the top homebuyer priorities in 2025, along with a clear action plan to help you position your property for success. Whether you're weeks or months away from listing, these insights will help you attract serious offers and maximize your return.
BUYER PRIORITY #1: Move-In-Ready Condition
Buyers want homes that are ready to enjoy from day one. In fact, a recent survey found that 94% of buyers said it was either “very important” or “somewhat important” to buy a home that’s move-in ready.2 Properties that feel fresh and well-maintained are far more likel ...
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Friday, March 28, 2025 / by Mark Good
Dreaming of a new home but feeling priced out? You’re not alone! According to a recent survey by Bankrate, 78% of aspiring homebuyers cite affordability issues as their primary deterrent.1
According to data from the U.S. Census Bureau, home prices have risen around 32% since the pandemic, and elevated mortgage rates have caused monthly payments to balloon.2
Despite the challenges, homeownership remains a top goal for many Americans. Fortunately, there are ways to turn your dreams of homeownership into reality! In this guide, we’ll explore five common roadblocks to affordable homeownership and actionable solutions to help you overcome them. Let’s break down those barriers so you can finally get the home of your dreams!
ROADBLOCK #1: I Don't Have Enough Saved For A Down Payment
Many prospective buyers believe they need a 20% down payment to buy a home. But in reality, most conventional loans require just 3-5%. And, for buyers who qualify, there are a ...
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Saturday, March 1, 2025 / by Mark Good
Tax season. Just the words can send shivers down your spine. But if you're a homeowner, there's a silver lining: potential savings!
You’ve probably heard that you can deduct the interest you pay on your mortgage — but did you know there are many other ways homeowners can reduce their tax burden?
Before you start your return, read this post for common home-related tax deductions, eligibility requirements, and tips on how to maximize your savings.
Home-Related Tax Savings: The Basics
Before we get into the details, it’s important to define some important terms to set the stage.
Tax Deductions vs. Tax Credits
Most tax savings opportunities for homeowners come in the form of tax deductions. Deductions work by reducing your taxable income — essentially, the government allows you to subtract certain expenses from your total income before calculating how much you owe in taxes. This means a lower taxable income and, ultimately, a lower tax bill. For e ...
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